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Being that word of mouth is the best advertising, I think Colt is doing fine. Their products are outstanding.

Why bother advertising when word of mouth works so much better? Especially if they couldnt keep up with the demand, and make quality suffer. You pay more attention to what someone says about what they bought rather than what an ad says anyway, right?
Have you seen a Chip McCormick ad lately? I haven't. No official website either, last time I checked.

Colt can keep being the quiet stealthy high quality company for now.....And let the word of mouth spread far and wide.
 
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